FAKE game teaser "Schlepper König" - ngo project

While I have been finding myself guilty of artistic escapism, a couple of weeks ago I was asked to visually support an NGO campaign for Sea Eye. A NGO putting their efforts into rescuing people in distress and in danger of drowning during their highly dangerous crossing of the Mediterranean Sea.
Besides achieving to attract the public eye, this harsh and controversial teaser project was more of a social mirror than anything else. Leaving me amazed by the amount of hypocrisy and cynicism.
Read the full story and all its controversial details.(German)
http://sea-eye.org/schlepperkoenig-kein-spiel-ist-grausamer-als-die-wirklichkeit/

agency Vi kanllgrau
animation Daniela Damm ,SalonAlpin